You make lots of lovely crafted items and you have run out of people to gift them to. Your other half complains about all the craft materials you have lying around. Or everyone is telling you how good your crafts are and how you really should start selling them! Where do you start?
Etsy is the answer
Well my first port of call when I started making felt flowers and realised that someone out there might want to buy them from me was to set up an etsy shop.
To begin with I procrastinated like crazy. Seriously, I kept saying I would do it, but even after my wedding and I had run out of excuses, I still didn’t set it up.
In the end, I was forced to. Mainly because I had committed to doing the Handmade Fair, and in order to make anything from it I knew I needed to have an etsy shop up and running so anyone who came to my stall could at least visit my etsy shop afterwards if they didn’t want to purchase there and then. The other reason was that my friend made me.
It was easy. Really easy. Setting up an Etsy shop is very straightforward. It guides you to fill in all the relevant areas to start with. The hard bit is getting your listings seen. Over the next few blog posts I hope to help you with that part.
And, if you click on this link http://etsy.me/2nt5jKf – you get 40 free listings to start you off! You can only use this code if you do NOT already have a shop, in other words it will only allocate if you have yet to set anything up at all.
What do you need to know about setting up and etsy shop?
Choose your name.
It sounds basic I know, but check that no-one else has used the same name, check domain names (you may want your own website at some point in the future), check other selling platforms (eventually etsy will one of many places you sell). Check Instagram, twitter and facebook – ideally you want your etsy shop name to be the same EVERYWHERE.
Create a brand
You may think you are just a hand crafter, but when you start selling, you become a brand. Don’t be put off by this. A brand is basically a logo + colour palette + consistent style and identity.
Do be sure you are happy with it to launch with your logo, as if you decide to do craft fairs etc, you will want business cards and leaflets with your logo and colours on them. You may even want to have them to put into your packages when you send off your orders. But don’t worry if you get yourself a logo and think you’ll want to change it in future. All brands change their image at some point!
If you want to create your own logo, take a look at Canva.com. It’s a free platform that allows you to create very professional looking images for social media, blogs and logos. It might be worth playing around with.
Beware of logo providers charging £5/10 for a logo, these guys are probably just using Canva plus some stock images themselves. If you want to pay for a logo, be prepared to pay at least £50 to a professional graphic designer.
Do your research first.
Read ALL the information Etsy provides. Etsy actually tells you how to make the best of your shop, it has a great resource called the Sellers Handbook (here) and you could do very well just by following the advice etsy gives out for free! Check other blogs that give tips on how to work with etsy and keep posted on here as I will be sharing more in future posts.
Be aware of the all the fees.
Etsy has three main sets of fees:
- A listing fee ($0.20) – although with the code above you will have 40 for free. If you set up auto-renew and have run out of free listings this will also be charged when your item is purchased and the listing is renewed.
- A transaction fee. This is charged at 3.5% of the value of your item
- A payment processing fee (this is no different to a Paypal fee – Etsy uses its own transaction platform and if the buyer uses that, you get charged a transaction fee, if they use PayPal, you’ll get a PayPal fee instead). In the UK this is 4% plus £0.20. Other countries vary – there is a list here
So in summary you are charged:
$0.30 + 3.5% on value + 4% + £0.20 (+$0.30 if you autorenew) – it works out at roughly 8% of your item value on low cost items (less on higher cost items as the listing fees are low)
This is actually much less than many other selling platforms, which often require annual or monthly charges, and if you get all the other aspects to running an Etsy store right (which I will go through in the upcoming weeks), then it is most likely going to be an ideal place to start selling!
More to come…
I’ll be looking at all the aspects of Etsy, based on my experience (which is always growing) in the next few months, so look out for those posts, which will cover Images, Content, SEO, Descriptions, How to use Stats, Promoted Listings, Social Media, Store Updates, Benefits of Sales, When to Pay Your Bill and more.
In the meantime I can highly recommend the following blogs Fuzzy + Birch and Renea Christine. Please note I am not affiliated in any way with these blogs, or Etsy (other than being an Etsy Seller), but I will receive free listings if you use the code I provided for your own etsty shop.
If you want to know more about what I’ve done, pop along to my etsy shop.
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