If you’ve read the previous post, you should now have an etsy shop name, some kind of branding and logo and have done some research by reading the Etsy Sellers Handbook. You should also be aware of etsy fees and have included those into your pricing structure (I talk more about pricing in an upcoming post).
Now all you need to do is set up the shop.
Before you open the shop, you will need to have registered with Etsy as a customer, so go ahead and set up an account if you haven’t already got one. Once you have a customer account you can set up your shop. Login using your customer details.
Before you click open shop – click on this code (for your 40 free listings) If the link doesn’t work try copying and pasting this into your URL bar – http://etsy.me/2om11Vm
Etsy makes it super easy to open up your shop and even shows you where you are in the process.
Step 1: Set Your Shop Preferences
In the first step, Shop preferences, you will provide very basic information about your shop. You will select your location, language, and currency
Step 2 – Name Your Shop
The name of your shop has to be all one word and no more than 20 characters. So if you wanted to call it Jane Smith Knits, it will have to be JaneSmithKnits
Step 3 – Stock Your Shop
This is where you will have to list one item, etsy will not let you open your shop without an item listed.
Listing an item is fairly straightforward, there are some critical elements to listing such as how to use SEO effectively in your titles and tags, and I’ll cover these in more depth in future posts.
For now, follow the process as it is laid out on the listing screen.
Load at least five great photo’s, ideally ten if you can. As well as product shots I have a couple of images I use to fill the gaps, one with my social media info, one with my logo and one fun one to encourage the sale.
This is not an ordinary title. Etsy (and Google) uses the title of products to search and list the item when people are looking in Etsy. So you want your title to be a series of two to three word descriptions of your product that people would use to search for it. Ideally they should be no more than 20 characters so you can duplicate them in your tags (and double the chances of being found – this is at the heart of Etsy search engine optimisation (SEO)). Use all 140 characters you have available to you, the more you put into your title the better chance you have of being listed and seen when someone uses the search terms that describe your product. You may have noticed other shops differing from this, but believe me it is important to have as many 2/3 word descriptors as possible. I will go into much more depth about this later on. Also I use commas and not any other delineators such as | which again you might see elsewhere. This is because I think it is easier to read and when you come to create your tags you can copy and paste with commas.
About the listing
This is where you state who made it and when or whether it is made to order.
Etsy has a range of categories to make listing your item easier to find for people browsing. If you are not sure where your product should be categorised, take a look at other’s products to see where they list it. Depending on the category you will get other options come up to help categorisation such as colours, occasion and celebration – make sure you fill these in as they are additional ways to get you seen.
Renewal options – this is for you, I have mine on automatic unless it is a limited product.
Type – everything but downloadable products are classed as physical.
It is important you write an engaging and interesting description. Ideally try and mention one or two of the title and tags in the first 140 characters. While Etsy doesn’t use this for SEO, Google does. I’ll be going in depth into descriptions later in the series, but for now make sure you give as much information you can including dimensions of your product.
I keep this ticked as it encourages consumers to message you and request customised orders, the bloodline of Etsy in my opinion
You can have a choice of sections in your shop and can list your items in each section. To begin with you may not need sections, but as you add more varied products it is easier for the customer to be able to look at your shop using sections and it’s an added SEO feature (more on that in a later post)
You can have 13 tags, the first few you should copy from your title. Just copy and paste them in and they will automatically fill up the tags (provided you use commas between the title words), then add additional tags that you feel are relevant. Again I will cover this in a future post, so for now fill these with suitable words and seasonal words such as Mother’s Day Gift, Easter Gift, Gift for Her, Room Décor, Home Décor – etc.
You can also have 13 tags for your materials, this means you don’t waste your tags on words like felt or wood, you put those types of descriptive tags here.
Inventory and pricing
You should have a pricing list for your products, if you don’t stop now and do one! Don’t just price without considering the cost of the materials, cost of packaging, time taken to make it and the market competitive price set. You can put an inventory of as many of your product as you have in stock or as many as you want if they are easy make to order products, or just one if it’s a one of a kind (OOAK). You only get charged for one listing, but by adding a quantity of say 10 it will automatically renew the listing when one is purchased. If you have variations it also means customers can by more than one at a time.
The SKU is an internal option just for you if you use them. Some experts recommend using SKUs for various reasons, including that people often browse, take a note of details of a product they like and then search for that product at a later date (rather than the shop), with a SKU they may note it down and when they search for it when ready to buy it will take them direct to you instead of a competitor with a similar product.
You can have two variations and there is a long list Etsy provides ranging from colours, size to width and style or you can create your own. This means you can list one product but offer a variation of finishes for it instead of having to list every variation separately.
You should set up a shipping profile that matches each different type of shipping option and size of item you offer. This is where you get to indicate how long it will take you to dispatch your item. Leave yourself enough time to make and send the product. Etsy encourages makers to have short times as they can be more popular, but don’t kill yourself! If a product takes five days to make then select either 3-4 days or 1-2 weeks. The maximum you can select is 6-8 weeks, if your products take longer than this make sure you explain how long they take in the description and then when the item is purchased you can extend the time.
You can also select here if you will send internationally. A lot of my sales are international so I highly recommend adding international options and research Royal Mail (or your preferred courier company) mailing times and cost so you correctly cost the shipping.
Step 4 – Set Up Billing
Once you have listed your item you will need to set up payment details and Etsy takes you to the correct page to do this. This is essential for you to get paid. Make sure you agree to accept Etsy payments as this is the primary payment method used on Etsy, as well as PayPal.
Congratulations, you have a shop! But it is not finished yet!
Step 5 – Customise Your Shop
You can customise your shop from the shop front by clicking EDIT SHOP (not in the shop manager section) and this is where you add your logo, header image, shop announcement, shop strapline (the sentence under your shop name), about you section and rearranging your listings – you don’t need to worry about that until you have more than 20 listings.
You also have the chance to upload some interesting photos that tell your customers a bit more about you and your working environment.
Step 6 – Add More Listings!
You need more than one listing to be seen amongst the 1.9 million sellers and 45 million products! So carry on adding listings. Aim to have around 10 if you can to start with and then keep adding on a regular basis. If you make OOAK products list past creations and indicate they are custom orders that would be made from scratch and therefore differ from the photos, i.e. the photos are just examples of similar products.
Have fun with Etsy, it can and should be an enjoyable way to get your hand made and vintage items out to an increasingly keen audience! Don’t forget to download the Sell on Etsy App so you can hear the kerchings when your orders come in (you can also keep track of key pieces of information on the run with this app – but I recommend doing most of your shop admin on a laptop).
If you want to know more about what I’ve done, pop along to my etsy shop.
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