Understanding the complexities of Etsy SEO is so important when it comes to creating a successful Etsy shop. But what if you don’t even know what SEO stands for let alone how on earth to make it work? Fear not, this quick post is the first of three on Etsy SEO and in it I will tell you what these three letters stand for and why they are so important.
SEO stands for Search Engine Optimisation.
It’s okay if that still isn’t any clearer to you! In this online world there is a lot of expectation that everyone knows how an online presence works and how to make it work. But for many hand crafters, the online world is a scary place full of obstacles and hassles and can make you feel like a technophobe. As a creative you might just want to make your lovely things and easily sell them, and for that reason avoid Etsy or your own website because of the complexities of SEO/Search Engine Optimisation and other annoying acronyms you don’t understand and don’t really want to understand.
Search Engine Optimisation (I’ll keep saying it so it feels less daunting eventually!) is basically the way people easily find your stuff. Unfortunately, just listing your products on Etsy or your own website does not guarantee it will get seen and immediately sold. In fact without SEO it is highly unlikely it will get seen at all in amongst the millions of other products.
Think about it like this. When you go to Amazon you will do one of two things. You will either go to the drop-down menu and scroll until you find the category of product you are looking for, then you’ll go to the genre or area that is relevant and they you will scroll through all the products that are listed. OR you go to the search box and type in a description of what you are looking for, like say “felt book”. The books that get listed when you type in the search term have optimised search words on their listing to be seen. The same is true for Google and for Etsy.
On Etsy, customers can either search through the various categories available and randomly look or they can type in what they are looking for in the search box, just like Amazon. This is the most common way people look and therefore you need to make sure your product shows up when they type their search term in.
But how do you know what people are searching for?
There are several methods and tools to help you here.
- The first is to simple start searching for your own product by typing a basic description into the search box and see what Etsy automatically offers as an option in the drop down box – see image above. Try it now (make sure you come back here for the last few pointers).
- After trying out different search terms, click on products that are listed and look at how they have tagged that product, what words have they used in their tags right at the bottom of the listing page? See image below
- Online tools – there are two tools that offer free trials – Marmalead and EtsyRank. They both also have paid for options, but the free tools they offer certainly at trial stage and even thereafter, are really helpful in working out which words and phrases are the most popular and useful to use in your search engine optimisation
Research the best words to use
Before you get stuck into listing lots of products, the first thing you need to do is find out the best series of words and phrases to describe them so they will be found. Then we can work together on where and how to place those words and phrases.
SEO is simply the application of key words and phrases.
By finding the words and phrases people use to search for products, you have the power to apply these into your listing in the titles and tags, to give yourself a far better chance of being found. I will be sharing more about exactly how to do this, with some tips on using Marmalead and EtsyRank in a future post. (Please note I am in no way affiliated with either Marmalead or EtsyRank, these are simply the two tools I have found to be the most useful).
Don’t forget, if you haven’t yet set up your Etsy shop, use this code to start the process and get 40 free listings http://etsy.me/2om11Vm
If you want to know more about what I’ve done, pop along to my etsy shop.
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